Who did you meet this month that stands out in your mind? Who would you enjoy learning more about?

For me it was a fellow named Matt Bacak. He was able to successfully promote his book to # 1 on Amazon in its category. Matt accomplished this feat by using effective fusion marketing; using the power of personal recommendations to other people’s list.

Because of his efforts, Matt was seen as a leader among a group of people who had reason to care. He provided a path that others could follow.

How about you and your marketing efforts? Are you seen as:

* A leader in you niche

* A follower of other people

* Invisible to the group you would most like to reach

Being seen as the leader sets you apart from the crowd, but there has to be a reason for people to follow your lead.

Consider each of these points

1. The best way to lead is to show the path. For me, I’ve found that writing purpose articles helps people learn about my vision and ideas.

2. What expertise do you have that can be shared with other people in a well defined niche?

Try these ideas to establish a leadership role

1. Send a written article you create, on a regular basis, to a group of people who want to hear from you.

2. Provide an audio you record that can be given away on CD

3. Conduct live meetings that allows your prospect to gain value from you first, then shows them how they can receive the full benefit your expertise provides.

4. Become the expert reporter that focuses on the best information about your industry. You’ll lead by default so to speak.

If you’re invisible to your target group, the ACTION Step listed below is a great first step to take.

One way to stand out from the crowd is to make the effort to be seen as a leader in your niche.

Accomplish this by communicating information that you have created or become the filter, the reporter of news about your industry and specialty.

To create an effective information marketing tool, follow these ACTION steps :

1. Write down 10 things you know about your business that the general population does not know. The best way to start is with questions you are commonly asked.

2. Formulate the answers to these common questions and create an FAQ (Frequently Asked Questions) document.

3. Share your FAQ report with:

* Your clients first

* People your clients refer you to that need the help you provide

* Prospects that are on the fence about making a decision to buy

* Anyone who shares the same characteristics as your best clients

4. To increase the effectiveness of this ACTION, always precede any information you provide with a “talent in business statement.”

All you have to do is answer the question “My talent in business is__________” and fill in the blank

5. Offer consistent and frequent information that teaches people how to improve their result by using your talent, knowledge and experience.

When you do, you’ll be seen as unique in a commodity driven world by becoming the “expert” others turn to for advice and ideas.

Bill Gluth is a Human Touch Marketing Expert, professional speaker, trainer and consultant. He is the first person to specialize in developing “talent” as a competitive business strategy.

Bill brings clear, simple and focused action steps to any business building program that spotlights controlling time, methods and mindset to stand out from the crowd. When in control of these 3 variables, business people can realize greater achievement and business growth in less time, with greater enjoyment and minimal stress.

Learn more about Bill Gluth and his Creative Business Strategy Training programs by visiting http://www.developyourvision.com.